The following article is the second part of the two-part series “The Story is a Forest.” Part one appeared in Branch Magazine Issue #1.

Narratives with Mass Resonance

In part one, we explored bottom-up, individualized climate communications, and learned this requires quite a bit of resources, like research, the construction of multiple narratives, and people on the ground willing to engage their peers. For this reason, possible top-down approaches, with the potential of ‘more for less,’ become incredibly tantalising. So are there any? As we gather more data on what connects to different identities, values and worldviews, some common themes emerge.

I call these ‘narratives with mass resonance.’ They are:

• Intergenerational responsibility
• Public health
• Prosperity