? Grid intensity view:

Issue 1

Issue 2

Issue 3

Issue 4

Unknown grid intensity

Letter from the Editors

Open climate is the meeting of the movements for climate justice and the knowledge commons.  

The co-editors of this issue of Branch Magazine met on a caravan. Inspired by the routes and exchanges of the old trading caravans, we have been traveling at our own time and pace, sometimes alongside each other, sometimes meeting again to rest and reorient. We’ve thought of these moments as our caravanserai

These spaces have been essential for our own personal and professional journeys—to take time to pause and reflect critically, explore nascent ideas and well-thought out ones, to immerse deeply into new contexts and to meet fellow travelers. 

The caravan 

During the pandemic, our caravan moved online. Throughout lockdowns, personal loss, isolated winters and hot summers, we gathered around the glow of our Zoom room and warmed our souls with stories from the road and our hopes and fears of the journey ahead. 

Babitha George, director of the design research studio Quicksand, dialed in from Bangalore and told stories of craft technology and community-centered design. She created Decentralizing Digital, a beautiful design research project done in collaboration with community partners, small-scale farmers in India and local artists. 

Shannon Dosemagen, director of the Open Environmental Data Project, called in from New Orleans and shared her interest in socially situated data. Building on these ideas, she co-authored the article Open Climate Now inviting the open movement to take climate action. 

Michelle Thorne, senior adviser to the Green Web Foundation and editor of Branch, was often facemuted on the calls from her home in Berlin, sometimes pushing a stroller or watching her kid play on a snowy, deserted playground. She was interested in how to build and maintain the knowledge commons in a way that isn’t extractive nor harmful in its emissions and environmental degradation.  

From our conversations, we knew we wanted to hear from others who were also dreaming about sustainable and just futures. We wanted to know: how is sustainable technology tied to community governance, to the knowledge commons and digital sovereignty? What does an internet look like that takes a craft approach—honoring local knowledge, local materials, and sustainable practices. And along this caravan, where are the places that foster an ongoing dialogue about climate justice and the open movement? 

From our rest stop conversations, we realized there is much to unlearn, to reimagine, to regenerate, to build and debate together. So we decided to publish a special issue of Branch magazine to celebrate these topics. 

Open Climate  

The fourth issue of Branch Magazine is dedicated to the theme Open Climate. 

While we are faced with urgent crises, we wanted to acknowledge that solutions may be slow. We wanted to divest from the narratives of disruption and solutionism and make space for embracing slowness and hope. We sought a future that is anchored in a respect for different kinds of knowledge. The stakes are high, and we need stories and narratives that bring us together and include us all. This is the power of openness. 

As we opened a call for proposals for this issue, we invited fellow dreamers and doers to respond to a social imagination that inspires climate action and to share what actions they are taking towards a more just and sustainable internet. 

We wanted to turn away from the daily inundation of hot takes that often privilege doom and despair. We wanted to prioritize initiatives that are community-centered, place-based and contribute to the commons, as we felt strongly that this was imperative for a more just future. We wanted to consider together how we could harness the tools of the open movement and apply them to climate justice and more rapid climate action, while also stewarding the knowledge commons and accounting for its environmental impact.

Proposals arrived in a broad array of formats—video, audio, writing, visual art, physical objects and code—even sensory experiences of climate change. We hosted an online ideas jam with all the contributors and invited them to make a new work for this issue or, in the spirit of free culture, to remix and repurpose existing pieces. We are very grateful to all the contributors for their kindness and passion in this process. 

In this issue you will find explorations of hi-craft rather than hi-tech. You will read about the hope of seed libraries and repair shops. You will learn about the leading open projects on measuring the internet’s carbon emissions and mitigating environmental damage from manufacturing hardware. You will be invited to walk along the rivers of India and to consider a handmade computer. You will be delighted in the alternative computing environments that have always been here: in rural places, among sovereign communities and with people prioritizing sustainability over reckless speed. 

Open Climate is a living, breathing practice. You will find some of its shapes and practitioners here. We hope it sparks connections for your work and that we might join each other on a caravan towards more just and sustainable futures.

Open Climate Then and Now

“We are living in a climate crisis,” announced UN Secretary-General António Guterres as he called for governments to immediately cut emissions to avert a climate catastrophe.

The last year has been a dramatic reminder of how real climate change is: fires, floods, droughts, and food crises haunt populations worldwide. This has also been a year of important advances in fighting the climate crisis: rise of the youth movement, IPCC reports, COP26 meeting, and other political manifestations such as the recognition of a Right to a Healthy Environment. We are approaching more concentrated action on the crises. However, there is still so much more work to do. Now is the time for every part of society to take climate action.

The open movement needs to act as well. In 2021 we, a group of practitioners and researchers in open science, hardware, knowledge, and infrastructure researchers, came together to explore how the open movement could step up to the climate challenge. A year after our first piece for Branch (Open Climate Now!), we are excited that this whole issue is dedicated to the theme.

Since our first community call, we hosted many conversations with people thinking about how open practices can strengthen with climate action. Over the course of 12 community calls, with 20 speakers and 175 participants from across the globe, we identified issues where the open movement could be key actors in a sustainable future. We are happy to share those insights here.

1. Our information environment is polluted by companies and governments who deny or delay climate action. We need to reclaim a robust knowledge commons.

The climate crisis is also an information crisis. The knowledge commons can be an important tool to fight back.

Companies use various tactics to stop or delay climate action, such as: climate denial (arguing that climate change isn’t happening), predatory delay (holding back climate action to continue profiting from the status quo), and the pollution of the information environment (with mis- and dis-information campaigns and corrupted experts). 

The open movement can help clean up the information environment by:

Foregrounding the viewpoints of frontline communities. This can be done by creating open climate data narratives to fight misinformation and help environmental policymaking (Call #4 with Myanna Lahsen and Silvio Carlos).

Distributing information in formats that communities need and understand. These can then be shared with other decision-makers to make progress on demanding climate action. Accessible, reusable, and persistent open data is crucial (Call #7 with Matt Rotta).

Improving the quality of the information, not just the quantity. There is a need to interrogate who benefits from the scientific status quo in the natural sciences and those who do not. Open practices in knowledge curation can help how people accept and engage with science communication (Call #3 with Emma Baker and Lisa McNamara).

2. Digital technologies both help and harm in the fight for climate action. Openness can help address the environmental impact of digital infrastructures.

The Internet and our digital technologies have rapidly expanded energy needs. But these digital technologies can also help us do things such as track deforestation or understand the performance of renewable energy. 

The open movement can reduce the environmental impact of technology by:

Leveraging openness as a tool for replicability, transparency, and impact. Good documentation and access to data are necessary to build sustainable solutions (Call #1 with Tjark Doering and Tobias Augspurger).

Aiming open source at the target of achieving a fossil-fuel-free Internet by 2030. Open data and practice can enable more transparency on the real impact of the Internet and what can be done to make it more energy efficient while breaking up tech monopolies’ control of a green web (Call #5 with Chris Adams).

Foreground the perspective of indigenous communities because sustainability depends on social arrangements. The data analysis of threats has to be combined with digital care for the communities impacted (Call #12 with Narrira Lemos, Luciana Ferreira, Márcia Nóbrega and Bruno Rigonato).

3. Downscale climate science to local levels and work for the “smallest possible policy-maker.”

Going from highly centralized science or policymaking to communities that can act requires attention to the needs at the most localized possible level, whether by using local languages or training local communities.

The open movement can empower the smallest possible policy-maker by:

Integrating local information and knowledge with climate risk and forecasting. Emphasize local adaptations and mitigation practices that can make the best use of expert models. This is particularly urgent for addressing intersectional inequalities with the inclusion of indigenous and local knowledge systems to build trust in relationships, thus integrating resources in multiple languages through “Climate 101” information packages intended for broader dissemination in local settings (Call #3 with Emma Baker and Lisa McNamara).

Supporting shifts in individual choices and personal knowledge. Organizations and environmental scientists might focus on solutions at a bigger scale than on individual behaviors in the environmental and climate space; the larger system shifts occur through individual choices and personal knowledge, which means that they are the sum of the actions of even small stakeholders (Call #2 with Ana Grijalva).

Recognizing the importance of “openness” beyond licensing and open technology. This can support active community participation where the main actors are not necessarily trained scientists, technical experts, or the usual technology enthusiasts, but rather school children and their parents (Call #11 with Ana Tuduri).

4. Free access to climate information by growing the socio-technical capacity of community spaces.

Openness helps with community-making practices around environmental research and activism. It also needs to address questions of scale. For instance, open hardware initiatives have proven to be one of the means we have to collaborate on implementing sustainable technologies that can be sourced and locally produced for carbon footprint reduction.

The open movement can help free access to climate info by:

Encouraging the rise of scientific pre-prints. There is strategic importance in publishing first and reviewing later with the rise of pre-prints to support an environmental knowledge commons. Targeting publishers for open access to climate information will not create long-term equitable solutions, because the problem of article processing charges (APCs) being owed will not be addressed (Call #8 with Iryna Kuchma). 

Including community-based insights, using everyday language to communicate relevant climate research, and creating multilingual content, especially in local languages. This helps regular citizens provide feedback on research are steps that can be facilitated by existing open initiatives and communities (Call #9 with Ruby Damenshie-Brown and Call #10 with Jean-Noé Landry, amongst others).

5. The open movement is a cultural movement in principle, and it can offer value to other movements by operating intersectionally

Open values alone are not sufficient. We need to make sure that open practices meet the needs of local communities. Nevertheless, it can bring a powerful perspective to other movements.

The open movement can help other movements by:

Emphasizing that openness is based on a human-centered perspective where justice is the starting point. This can be a motivator for collaborators in the movement. It is the values around justice, which ultimately drive how we create and share organizational practices, and in turn create the space to work with other movements, like those calling for climate justice (Call #10 with Jean-Noé Landry)

The value of openness is in the ability to explore global narratives, fight disinformation, and rally around important issues with the broad public. The open communities that center local language and local context can enable participation and representation through campaigns on a global scale (Call #9 with Ruby Damenshie-Brown).

Where from here

For the past two decades, the open movement has worked to shift unequal power dynamics in science, technology, and society. From the rise of free and open technologies as infrastructure for peer-production platforms such as Wikipedia, the definition of open data standards and practices, and the application of collaborative values through community science projects, we have created a common wealth of social, environmental, and technical knowledge. Despite our collective achievements, however, we still lack a shared ecological vision in the open community to respond to the climate crisis.

One of the key things we learned is to deal with the tension between the urgency of socio-environmental action and the slow tempo of trust relations that are fundamental for opening spaces for solidarity-building. Against an unjustified, imposed pressure to publish research as fast as possible, there is a real urgency to address climate issues rapidly so that we can prevent some of the most catastrophic trends. One of the brilliant aspects of the open movement has been its ability to collaborate, move collective ideas further, and develop them into collective solutions, but, as the saying goes, if you “want to go far, you cannot walk alone.”

Open Climate is an open invitation for you to join us in this effort in community-building.

We came together in 2020 because we felt the need to connect our work in the open movement with the climate crisis. Was there even a connection, or were our desires forcing a connection? Through our community calls, we have seen multiple ways in which the open movement could help take climate action: from research to policy, from digital infrastructures to community organizing, from public campaigning to knowledge creation and sharing, and from academic training. 

Open Climate has become a catalyst of various initiatives. It changed the perspective of each of us on the organizing team. Shannon and Scann now better understand how the knowledge commons can help with climate justice and how environmental justice is connected with the space of digital rights. Alex has brought lessons from the community calls to craft his message with the Wikimedia movement in addressing climate issues on Wikipedia. Michelle has been active at work with the Green Web Foundation to open up data on how the internet is powered and how to transition to a fossil-free internet by 2030. Emilio has continued expanding Appropedia and teaching about appropriate technologies alongside organizations such as the UNDP. Luis Felipe has been dedicated in the past year to integrating FAIR and CARE principles in collaboration with the HDF Group for an NSF project dedicated to the study of the impact of climate change in Alaska. In the next several years, Shannon and Luis Felipe, alongside other collaborators, are conducting a new project to create a commons for socio-environmental data with support from the National Science Foundation.

Going forward we plan to continue sharing what we have learned with others and give opportunity and space for continued open climate interactions.

During the second half of 2022, the Open Climate collective will begin a fellowship program to support activists, researchers, and other people interested in working at the intersection of open and the climate crisis.

As we move forward, we want collaborate more with the digital rights space and other organizations working on harnessing the power of open and bringing it into climate action. Interested? Learn more on our wiki.

Letter from the Editors

The internet—essential to modern life and also the world’s largest coal-powered machine. 

Like the shipping industry, packets zigzag across the globe and connect billions of people through a colossal distributed infrastructure we rarely see until it chokes, like a container ship stuck in the Suez Canal or Facebook going down. 

Ships run on bunker fuel, some of the dirtiest sludge on the planet. Much of the internet burns on coal, the historically the cheapest, most convenient fuel available. And while the IPCC is calling “a code red for humanity,” the tech sector and shipping each emit 1-3% of the world’s carbon a year with projections rising. 

The internet is becoming a brittle and polluting monoculture. Seven Big Tech companies predominantly control the internet and its infrastructure, and they are among the wealthiest in the world. 

As the climate crisis intensifies, with more frequent and severe weather events, and more wealth is consolidated in the tech sector even during a pandemic, we’re seeing how this destructive default doesn’t serve humanity or the planet.

What’s more, when we do see chances to change the rules for a fairer, more sustainable, more just set of defaults, to steer us away from the cliff, we see these same firms lobbying to kill this progress in the name of short-term profits.

A Dissonance 

Like many tech workers who grew up loving the possibilities of the internet to connect and empower people, learning about its destructive power causes us to experience a dissonance. How can this tool, with so much potential, speed up fire and floods and human suffering? What are we going to do about it? 

Tech is built and maintained by people. What tech workers do each day can either accelerate the climate crisis or slow it down. As tech ownership and profits become concentrated to the hands of a few, how can workers advocate for their rights and more equitable futures? More than transitioning energy, we must shift power. 

Divest from Big Tech

Today, we’re seeing tech workers unite across geography and pay grade to link arms with climate activists to demand better. 

Big Tech sells itself as a solution to the crisis. But it’s part of the problem, too. The tech sector is rife with lucrative contracts with fossil fuel companies. Brilliant software engineering—optimizing this, improving a model for that—ends up accelerating the extraction of oil and gas, which when burned, pollutes the air, heats the planet and cuts short the lives of millions of plants, animals and people.

Big Tech must end its business with fossil fuels companies. And we, the people who dream of a sustainable, just and diverse internet, need to divest from Big Tech.  

A Fossil Free Internet by 2030

That why we want to focus our efforts on achieving a fossil-free internet. And we want to make that happen by 2030. 

The urgency and scale of the climate crisis demands action. With a big push, the internet could be decarbonized in a few years. And in that transition, we could reform the internet and turn it into a positive force for climate justice. 

To get there, we need new narratives that shift what is desirable and possible. We need to transform our practices and make strategic partnerships with allied causes. And we need open infrastructure—data, code, poetry and repeatable pilots—to model how we can build bridges across social movements and achieve a fossil-free internet by 2030.

This issue of Branch uplifts the people and projects who are making that vision a reality. We want to situate these issues in larger movements for sustainable and just societies. We want to think at a network-level and in open partnership to gain momentum. We want to challenge colonial solutions on how to get to a fossil-free internet through further extraction of the Global South. 

The next few years will be critical for the future of the planet and the internet. We need to expand the coalition of people working towards this shift. We hope you find some inspiration for action here. 

Climate Justice as a Core Competency among Internet Practitioners

Designs from Kimono Pattern Books (ca. 1902) via The Public Domain Review

A few months ago, we at the Green Web Foundation set out to understand: How do we advance climate justice as a core competency among internet practitioners? 

To learn more and practice these findings, we created a fellowship programme to bring on board five fellows with a range of perspectives and experiences. This article summarises the findings and co-learnings through the fellowship so far.

How It’s Going

The Green Web Foundation’s fellowship set out to explore three goals. Firstly, to explore the narratives of responsible internet practices. Secondly, to understand the key characteristics of climate justice in the context of a sustainable internet. Lastly, ways to teach these practices forward among internet practitioners. 

The Narratives

The Green Web Fellowship sought to explore compelling narratives that link responsible Internet practice with climate justice. This first phase focused on testing and learning from what is working in narrative storytelling. Validation and feedback in various communities were drawn upon, from open source web developers to digital security trainers, from sustainable development experts and climate activists.

The emerging themes are:

“A fossil-free internet by 2030.” Through conversations with our fellows and in our convenings, we realized setting a target would help galvanize and focus on climate action. We’re currently commissioning supporting research on a path to fully transition the internet away from fossil fuels by 2030. This has been an exciting development to emerge from this research.  

“Divest from Big Tech.” Even if the internet moved to 100% renewables, while it would definitely be an improvement, we wouldn’t have achieved a sustainable and just internet. We would also need to be prepared to talk about power as well as energy—being prepared to divest from Big Tech and its control over our internet infrastructure, software and economics is one way to address an existing imbalance of power. We can point to multiple examples of divestment as a strategy to press issues that would otherwise be ignored by large, powerful players, from the social justice point of view, but increasingly a climate justice point of view as well.

“Climate justice as a core competency.” Many efforts to green the internet do not centre on climate justice. While our program has a long way to go to better understand what it means to address this idea meaningfully, we are finding that it is very enriching to do so and supports a larger vision of social justice and equity. 

Climate justice in the context of a sustainable internet

Building on the fellows’ experience and learning arcs, as well as in conversation with communities and one other, the programme sought to understand the skills and characteristics that might describe climate justice as a core competency with internet practitioners. 

The key to this was understanding how fellows could be community organisers and peer learners as they answer this question for themselves. We host weekly conversations about how to connect their individual interests and experiences to the goals of the larger fellowship program. So far, this has been a rewarding space for peer learning and new takes on the program’s theme have emerged from it, including: 

  • Where you stand depends on where you sit: position, visibility & defusing privilege
  • Reform, Resistance, Reform after Resistance
  • Appropriate technology and a sustainable internet
  • How much do tech workers currently talk about `climate justice` and other keywords? Data scraping and analysis. 
  • Framing sustainability with and without justice.
  • Openness as a tool to shift power.
  • Abolitionist tech stack.

Salient questions our fellows are surfacing as part of the research:

  • What resources are powering our projects and how do we manage those resources? 
  • Are we willing to approach our work with a set of values that centers several generations after us? And how do we do that?
  • What protections do we need to fight for in the workplace to hold companies accountable around climate justice goals?
  • How do we measure our impact on the climate crisis?
  • Are we willing to sundown projects if mitigating their negative impact on the environment is impossible or creates little impact?

We created an open library of recommended reading and other resources we come across or write. This is hosted on Zotero, an open-source tool that makes it easy for others to contribute and export these readings. 

Teaching It Forward

It’s not just about understanding what climate justice looks like—internet practitioners will have to commitment to transform practices and behaviours with the aspiration to connect with others and teach it forward. 

In support of that, we hosted the Gathering for a Sustainable Internet with 25 digital rights, climate justice, and open/green technology practitioners thinking at a “network level” about these challenges. We sought to work with people interested in building bridges, working in a coalition with each other, and collaborating at scale. 

Together with the human rights and digital security trainer Beatrice Martini, we hosted a Capacity Building workshop in November for the fellows on designing learning experiences for adults and how to design syllabi. This workshop builds on a course taught at Harvard School of Education and the agenda and activities will be published in the open. 

The next phase of the fellowship will focus on how to best serve the communities and beneficiaries from the fellows are working with, and how their engagement can refine and improve these advocacy narratives, learning materials and ultimately find pathways to incorporate climate justice in the careers of internet practitioners.

ABOUT THE PROGRAM

The program is only halfway done and will run for several more months. If you want to read more about how internet practitioners can advance climate justice in their own work, read more about what the fellows are learning and trying out on the Green Web Foundation blog

Letter from the Editors: Change is a ‘Commoning

Astronomical drawings of the sun from 1882
Group of sun spots and veiled spots (Étienne Léopold Trouvelot, 1882) Source: Public Domain Review

Aerosols and masks, wildfire smoke, air pollution and police choking, intubation and asphyxiation.  

Breathing can be so fraught. Incredibly precious yet quotidian.

Fill the lungs. How much can you hold?

Sometimes, when I’m spending the day in front of my computer or engrossed in my phone, I don’t remember breathing at all. It must have happened. But where was my mind?

Right now, I’m with my breath. And on the lost breaths of so many. And on the deep yearning I have for my son, and the generations after him, to breathe with ease.

Tears come to my eyes with grief and the knowledge that it won’t be easy for him, for so many. What an unfathomable loss.   

The breath. It’s so simple, really. And so wondrous. How we inhale what plants have exhaled. Everyone should have the right to breathe with ease, the possibility of surviving and thriving.

Well, what am I going to do about it?


We are dreaming of a sustainable and just internet—an internet free of fossil fuels, free from extractivism and surveillance. 

We dream of an internet that helps dismantle the forces delaying climate action. 

We dream of an internet that enables lifelong learning, genuine exchange and meaningful work.

We dream of an internet that respects your right to be offline and to participate on your own terms.

We dream of an internet that is intertwined with other dreams of liberation. 

We’re dreaming together.  

This issue of Branch magazine is a practice of collective imagination. There are fragments and fleeting glimpses. Sometimes there is simply a lingering sense of what should be.

We invite you to wander along with us. 

What will you find? What will move you? How will we be changed together?  

All that you touch you change

All that you change changes you

The only lasting truth is change

God is Change

Earthseed: The Books of the Living by Octavia Butler

Inspiration for this issue emerged from adrienne maree brown’s beautiful writing about the power of science fiction and the need to transform ourselves to transform the world. She grounds her community justice work in accessible, creative scholarship about Octavia Butler and leads a facilitation practice that links imagination with political change. 

Open Climate Now!

Colorful meandering routes of the Mississippi River
Meander Map of the Mississippi River by Harold Fisk (1944). Source: Public Domain Review

Two global movements—open and climateboth reckoning with privilege and power in their own organizing, should seize the moment to work more intersectionally and learn from each other. The open movement with its values, community and action has the potential to greatly contribute to climate research and activism, and climate scientists and organizers should join the fight for the (digital) commons. We need open climate action, and we need it now! 

Beginning in the fall 2020, we the authors, piloted a series of “Open Climate” community calls to explore how to apply openness to climate action. What resulted was a conversation among a mix of disciplines and practices (sciences, humanities, community organizing, alternatives to intellectual property), backgrounds in the open movement (Free and Open Source software, data, hardware and knowledge) and global experiences that we hope will be productive for larger climate action.

This article is our first meandering attempt at recounting what we have learned thus far about the gaps in our movements and how they came to be and where open movements are doing hopeful work for the planet.

Continue reading “Open Climate Now!”

Letter from the Editors

A page from the 1901 issue of Shin-Bijutsukai, a Japanese design magazine
A page from the 1901 issue of Shin-Bijutsukai, a Japanese design magazine | Public Domain Review

We believe that the internet must serve our collective liberation and ecological sustainability. We want the internet to help us dismantle the power structures that delay climate action and for the internet itself to become a positive force for climate justice.

Branch magazine is a space for personal reflection, critical engagement with technology and internet economics, as well as experimentation and storytelling. It is an online magazine written by and for people who dream of a sustainable and just internet. 


Creating change requires all kinds of practices—art and design, professional development, civic participation, policy and advocacy, imagination and positive visions for our future. This magazine is our small attempt to gather what inspires and challenges us and to publish that in the open. 

We invited 25 wonderful people to share how they understand the climate impact of technology and how we might change it for the better. In this magazine, you will hear from internet professionals—developers, designers, managers, executives, educators, policymakers, funders and artists—describe how they are greening their daily professional practice. You will see that there are very direct actions, such as switching computation to run on renewables. Yet there are deeper, systemic ways to green the internet that you will also find described here, and it is this practice that we seek to cultivate.  

For deeper change to happen, internet professionals must understand the underlying structural issues of the climate crisis and its inequalities. We must go beyond tech solutionism and towards intersectional climate justice work. We strive to connect sustainability to root causes and to inequalities experienced at different intersections—gender, race, class, ability, and so on. 

Going forward we see the need to more develop interdisciplinary practices and tools for greening the internet. Mentorship and collaboration play a key role, as does supporting technologists on their climate journeys and closing the gaps in climate justice and digital rights efforts. 

The Making of Branch: GOLD principles

In the making of Branch, we wanted the website itself to live up to the dream of a sustainable internet. We know that technology isn’t neutral, and therefore we set out to embed the values of a more sustainable, just internet into the website design and development.

We were inspired by frameworks for inclusive design and accessibility, such as POUR (perceivable, operable, understandable, robust) in the WCAG guidelines. For the Branch website, the qualities we sought were Green, Open, Lean, and Distributed, or GOLD

Here’s how we broke down GOLD for making an online magazine. We think it can be adapted for other digital products as well.

Green

Green refers to green energy and the carbon emissions from burning fossil fuels. We thought through the digital supply chain: from the site running on servers powered by green energy, to adapting what we send over a network, to designing for the widest range of devices, and reducing the need to run on newer hardware.

Open

Open in this context refers to a cultural practice beyond a software license. We share the site’s source code on Github, and we also chose to use WordPress because we know that more than a quarter of the web runs on WordPress. We teamed up with experts in the ClimateAction.tech community with prior work in this domain, like the author of wp-susty,  to make the approach we took easier to emulate on other sites without needing to be a specialist developer.

Most the content is licensed under the permissive Creative Commons Attribution 4.0 license, and we sourced many of our images from public domain archives and other open image pools. We also chose an open license to make it easier for the ideas in this magazine to be copied and modified across other nodes of the internet. We hope this gives the content a resiliency long after this website is forgotten.

We also wanted to be open and transparent about physical resources required to use digital services, which is why we foreground grid intensity on the website. By exposing the materiality of the internet and the intermittent patterns of renewable energy, visitors to the site can see how the website changes in response to the amount of renewables on the electricity grid. 

Lean

Lean is an acknowledgement that even when we use green energy, there is still an unavoidable environmental impact to most digital activity. Our decisions of what to build matter, and so we chose to tread lightly. While lean here refers to avoiding needless waste, at the same time, like in healthy ecosystems, it is critical to keep some slack in the ecosystem and to stay flexible and adaptable to outside changes. Otherwise, if we obsess over efficiency above all else, we can end up in a brittle, hyper-optimised state. Or we end up cutting out features and media so intensively that we remove much of what makes the internet fun to begin with.

Distributed

Distributed refers to both geographical and temporal shifts of activity. We designed the website to be easy to cache and distribute across a content delivery network. Furthermore, visitors can time-shift more energy intensive activities, such as downloading heavy media files, to happen when there’s greener electricity available. 

We hope you enjoy this first issue of Branch magazine. Thank you for reading!

About the authors

Michelle Thorne is interested in climate justice and a fossil-free internet. As a Senior Program Officer at the Mozilla Foundation, Michelle leads a PhD program on Open Design of Trust Things (OpenDoTT) with Northumbria University and several art and research initiatives as an Environmental Champion in Mozilla’s Sustainability Program.

Chris Adams is a co-organiser of the online community Climate Action.tech, and co-founder of greening.digital, a consultancy specialising in helping digital teams, build greener digital products and services. He joined the Green Web Foundation in 2019 to lead their energy, open source and open data initiatives.